Improving Email Deliverability with SPF and DKIM

SPF and DKIM are two terms for email authentication mechanisms that many seasoned email marketers don’t understand. While they might sound daunting, they are vital to achieving maximum email deliverability. In fact, many email servers will outright deny your emails if they do...

CCPA and Email Marketing Guide: Everything you need to know.

Introduction Ever since the Cambridge Analytica and Facebook scandals, people and legislators have become a lot more interested in their privacy. People want to know what data companies collect about them, what they do with this data, who they share it with, and who they se...

Is Email Verification Actually Worth Your Money?

We’ve already discussed the importance of email verification, here’s a quick refresher in case you forgot. But, you may still find yourself asking, is it really worth my money to use an email verification service? The answer is yes. Let me tell you why. Typically, Email Serv...

Do’s and Don’ts of Email Deliverability

Whether we like to admit it or not, we’re all guilty of sending out an email campaign to a list with questionable deliverability. There is no question of how beneficial email marketing is for selling your product, connecting with your users, and generating new leads. But, bef...

What is email verification, and why do I need it?

Email verification is the process of determining if an email address is good before you send. To give you a better understanding, let’s break down the process below. Anatomy of an Email Address We’ll be using these terms below, so let’s define them here. Every email has a u...

Why Your Emails Have Poor Open Rates

We know how it feels to craft what seems like the perfect email, only to watch the open rates barely hit the industry average. It doesn’t feel good. You create these messages to re-engage with your audience and send valuable content to your recipients, but all that work is o...

6 Reasons Email List Data Goes Bad

Did you know that nearly 2% of your email list decays every month? This means that over 20% of the emails on your list become undeliverable every year. Also, did you know that it costs up to five times as much to attract a new customer than it does to keep an existing one? ...